Celebrating its 75th anniversary, Ferarri has decided to reveal a special logo that pays tribute to the man who started it all — Enzo Ferrari. Enzo Ferrari founded the iconic Maranello automaker back in 1947 and dived into the world of Grand Prix racing just three years later. Ferrari lined up alongside other iconic marques such as Alfa Romeo and Maserati at the very first Formula One World Championship race at Silverstone in 1950. Today, Ferrari is the only team to have competed in Formula 1 every single year since the championship’s inception.
Since then, Ferarri has gone on to become one of the most recognisable brands in the world, even becoming the world’s strongest luxury brand in 2021, according to Brand Finance. Its Brand Strength Index scored 93.9 points out of 100 and has a brand strength of AAA+.
2022 is also shaping up to be a jam-packed year for the marque. Ferrari is set to launch its high-performance SUV, the Ferrari Purosangue, as well as a convertible version of the 296 GTB, a hybrid plug-in sports car. Alongside these, the Italian automaker is also tipped to introduce new Icona models as follow-ups to the Monza SP1 and SP2 speedsters.
In other motoring news, car superfans based in Los Angeles ought to head to Petersen Automotive Museum, where a two-part exhibition dedicated to hypercars is currently being held. The first part, currently running until September 22, 2022, features cars such as the Bugatti Veyron 16.4, Aria FXE concept, Koenigsegg Agera RS Final Edition. The second part will launch on September 17, 2022, and will feature a list of hypercars as yet unannounced.